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Ed Gillespie on Technology

 


Newspaper editors say, "Good news is no news"

Any decent press secretary can get his boss into the paper, but it takes a really good one to keep him out sometimes. Negative press is the bane of everyone who has ever run for office. The media are simply drawn to bad news. There's an old saying that goes, "No news is good news." I think newspaper editors have their own saying: "Good news is no news."

Negative stories require "tracking," working with the reporter as he or she follows leads, getting reports from sources about where they're heading. The traditional trajectory of such a story is the reporter gets on to something, begins building a storyline. It culminates with the one-on-one interview.

Once a reporter and his editor get it into their heads they're going to do a major piece with a negative slant, it's hard to convince them otherwise. If you can effectively refute their premise with data or credible sources, fair reporters will drop a story or at least include your viewpoint to make the story more fair.

Source: Winning Right, by Ed Gillespie, p. 77 , Sep 5, 2006

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