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Howard Schultz on Civil Rights

 


Support AIDS programs and employee AIDS walks

Community events and sponsorships became an ongoing part of our marketing work, in part to build awareness but also because we believe it's the right thing to do. In addition to our support of CARE, we try to be sensitive to local issues, with our main emphasis on supporting AIDS programs; children's causes, especially children's hospitals; the environment (clean water); and the arts. For the past several years, 300 to 400 Starbucks partners and customers have marched in Seattle's annual AIDS walk.
Source: Pour Your Heart Into It, by Howard Schultz, p.255-256 , Jan 6, 1999

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Page last updated: Jul 06, 2014