Howard Schultz on Environment
Switching to polystyrene would have saved Starbucks $5 million a year at that point in time. But we decided against it. It didn't solve the environmental issue, and it wasn't consistent with our image. [Starbuck invented paper sleeves instead]. We decided against polystyrene cups. It didn't solve the environmental issue, and it wasn't consistent with our image.
So we decided to test market a paper sleeve. Instead of two cups, we would slip a ring of corrugated cardboard around the middle of each paper cup of regular coffee. The sleeve used only about half as much material as a second cup and even contained some recycled paper.
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Opinion Leaders on the Right:
Milton Friedman (Nobel Economist)
Rush Limbaugh' (Radio Talk Show Host)
Ayn Rand (Author and Philosopher)
Heritage Foundation (Think Tank)
Opinion Leaders on the Left:
Noam Chomsky (Author and Philosopher)
Arianna Huffington (Internet Columnist)
Robert Reich (Professor and Columnist)
Howard Schultz (CEO of Starbucks)
Sierra Club (Environmental Organization)
John F. Kennedy(President,1961-1963)