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Howard Schultz on Technology

 


1997: Appropriate Technology Initiative in Guatemala

In early 1997, we followed up by forming an alliance with Appropriate Technology International to help poor, small-scale coffee farmers in Guatemala increase their income by improving the quality of their crops and market access. With a $75,000 first-year grant, we initiated a revolving fund to facilitate loans for producer cooperatives, starting with the funding of a wet-coffee processing facility designed to minimize environmental impact. Most of the growers we're helping are struggling to feed themselves and their families from the produce of a few acres of land, and they suffer from high rates of illness and malnutrition. We see this effort as just a first step, an innovative program that could be expanded to make a difference for coffee farmers in other countries, too.
Source: Pour Your Heart Into It, by Howard Schultz, p.299 , Jan 6, 1999

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