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Howard Schultz on Principles & Values

 


Pour Your Heart into It: the story of Starbucks

I want to inspire people to pursue their dreams. I come from common roots, with no silver spoon, no pedigree, no early mentors. I dared to dream big dreams, and then I willed them to happen. I'm convinced that most people can achieve their dreams and beyond if they have the determination to keep trying.

Second, and more profoundly, I hope to inspire leaders of enterprises to aim high. Success is empty if you arrive at the finish line alone.

I'm not writing this book to make money. All my earnings from it will go to the newly formed Starbucks Foundation, which will allocate the proceeds to philanthropic work on behalf of Starbucks and its partners. This is the story of Starbucks, but it is not a conventional business book.

My ultimate aim in writing "Pour Your Heart into It" is to reassure people to have the courage to persevere, to keep following their hearts even when others scoff. Don't be beaten down by naysayers. Don't let the odds scare you from even trying.

Source: Pour Your Heart Into It, by Howard Schultz, p. 7-8 , Jan 6, 1999

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Page last updated: Apr 25, 2013